The problem

Data drives pricing, product, customer retention and revenue for most modern businesses. Investors, lenders and buyers rarely give it a number.

We call the gap between what your data is doing for the business and what it is credited with on paper the capital recognition gap. It shows up at the worst possible moments: during a raise, an exit, a recap, or a lender conversation, when nobody has quantified the asset everyone can see is there.

The Assumptive Data Valuation (ADV) exists to close that gap, fast and for free, before you commit to anything.

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What the ADV gives you

• A range-based estimate of what your data could be worth

• A view of your unrealised value: your ADV as a percentage of your current enterprise value

• A first, low-risk step towards a full data valuation, should you want one

• Nothing to sign, nothing to pay, no obligation to proceed further

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Who this is for

• CFOs preparing for a board conversation, raise, exit or lender discussion

• PE-backed businesses assessing portfolio value creation ahead of exit

• Founders who suspect their data is worth more than anyone has credited it for

• Anyone who wants a defensible starting point before commissioning a full valuation

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What happens after

Your ADV is not the end of the process. It is a starting point. If the number is meaningful to you, we can talk about a full data valuation: a more detailed, defensible assessment built for use in board papers, investor packs, lender discussions or transaction documents.

There is no pressure to take that next step. Plenty of people request an ADV simply to understand the shape of the opportunity.